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Deena Ghazarian, founder and CEO of Austere, and Brad Bramy, VP of marketing and operations for HDMI LA, provide their perspectives and provide important info.
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CE accessories such as cables and power strips are often considered a utilitarian commodity, without any particular need for aesthetics, sustainability, or thoughtful design. That was one of the motivating factors for Deena Ghazarian when she founded Austere in 2019.
New Austere “V Series” Clean & Protect™ solution fights germs and
keeps all home electronics and mobile devices spotless and safe.
Marc Saltzman talks to Deena Ghazarian, our CEO at Austere, about how Austere has elevated the home tech accessories category.
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The stay-at-home consumer behaviors that came about with the onset of COVID-19 have caused buyers to seek out necessities to make life in a more limited environment easier to manage. These necessities have expanded beyond ultra-large TVs and other home entertainment enhancements to affect certain categories of accessories. And this state of affairs has caused the two-year-old Austere accessories brand to become ever more relevant, with products that are designed to improve content streaming and power management, ease connection with off-site work colleagues, and enable learning at home – all while keeping the home ecosystem clean and safe.
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