PORTLAND, OR, September 4, 2019 –With a passion to challenge the status quo in technology accessories, Austere announces the availability of its new line of home entertainment accessories combining exceptional performance with impeccable design. The portfolio includes HDMI cables, high-performance audio cables, speaker and subwoofer cables, and a clean and protect solution. Designed with intent and boasting reliable performance, Austere’s portfolio offers the ultimate accessory for the sleek 4K TVs, sophisticated audio systems, and premium laptops they connect and power.
I recently talked to industry icon Deena Ghazarian, Founder and CEO of Austere, about her new company, the initial product line and who is her target market.
Maureen Jenson: Please tell me about Austere? What is this new brand all about?
Deena Ghazarian: I’m so excited to tell you about Austere. I’ve brought all my business experience and pas...
You probably haven’t heard of Deena Ghazarian but behind-the-scenes she played an integral role in building brands you probably have heard of: Monster Products and Beats by Dre. Ghazarian is now applying 25 years of experience building consumer-technology and fashion brands to her new technology accessories company, Austere.