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For Austere founder Deena Ghazarian, tariffs on products from China as well as Mexico have put her business in peril. Austere, based in Wilsonville, Oregon, south of Portland, makes cable, cleaning, and surge-protected power products. The 12-person company, founded in...
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Deena Ghazarian had only been in business for a year when the trade policies of President Donald Trump's first term of office sent her company into a tailspin. It was 2019 and her California-based firm, Austere, had just agreed to...
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With everyone home these past few months, we have all pushed our office spaces to the max, especially when it comes to our electronic devices. It is quite possible that quarantine may have worn out your surge protectors in...
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In this episode, we talk about educating and empowering consumers, specifically in the home theater space. We sit with Austere, Founder and CEO, Deena Ghazarian to talk about her experience and where she’s taking Austere today. Listen to the full...
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The contemporary Arta Gallery in the trendy Distillery District of Toronto was the location for Erikson Consumer’s dealer show last week, highlighting new product releases for home, mobile and multimedia. This was the first in-person dealer event hosted by Erikson Consumer since 2019 when...
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