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Connected Design, partnering with MEPO, recently kicked off their Insider Talk series on Facebook Live, and Publisher MaryEllen Oswald, along with Dealerscope Publisher Tony Montleone, welcomed their guests, Deena Ghazarian, Austere founder and CEO, and Angus Bryan, VP of Merchandising at retail chain BrandsMart.
Among the many topics the four discussed were business in the current COVID-19 climate, products that are doing well amid the malaise and how smart companies are successfully navigating these tough times.
Austere Designs Are Intended for Those Who Demand More from the Products That Connect and Power Their World
There’s a new AV accessories brand in the consumer electronics business that hopes to match the performance features of their products with style demands of the people who own them. Founded by fashion and consumer technology industry maven Deena Ghazarian, Austere is committed to creating technology accessories.
The Austere portfolio of products, consisting of CE power, cable and cleaning accessories, is growing its market domestically, as a nation of stay-at-home workers seeks the very solutions the company offers during the COVID-19 outbreak.
Its retail sales, in addition to its direct-to-consumer and third-party ecommerce sales “and the way we educate consumers – all of those are in place and have helped consumers do their homework and make a purchasing decision,” Deena Ghazarian, Austere founder and CEO, tells Dealerscope.
Learn more about Austere Power surge protectors, Clean & Protect and 8K HDMI cables from CEO Deena Ghazarian.
FULL INTERVIEW \\ LISTEN NOW