I recently talked to industry icon Deena Ghazarian, Founder and CEO of Austere, about her new company, the initial product line and who is her target market.
Maureen Jenson: Please tell me about Austere? What is this new brand all about?
Deena Ghazarian: I’m so excited to tell you about Austere. I’ve brought all my business experience and pass...
You probably haven’t heard of Deena Ghazarian but behind-the-scenes she played an integral role in building brands you probably have heard of: Monster Products and Beats by Dre. Ghazarian is now applying 25 years of experience building consumer-technology and fashion brands to her new technology accessories company, Austere.
With its sights set on attacking a massive white space in the audio/video industry, Austere—a new luxury a/v accessories brand—launched with a lavish private event in New York City this week. Founded by consumer technology industry aficionado Deena Ghazarian, who will also serve as the company’s CEO, Austere loudly proclaimed its place at the h...
Austere, a unique technology accessories brand, launched today in New York and unveiled their line of stylish home entertainment audio and video accessories and cleaning products. Austere is taking steps to break away from the status quo of thoughtless add-on accessories, and the brand’s goal to provide consumers better ways to connect with the...
