Make Your Christmas 8K With Austere


Just In Time for the Holidays, Austere’s Ultra-High-Speed HDMI Cables Offer Unparalleled Bandwidth and Features; Ideal for Enjoying Maximum Performance from New 8K TVs, Gaming Consoles and Video Games

PORTLAND, OR, December 2, 2021 – Once again delivering More Than Expected, Austere is bringing consumers a “Merry 8K Christmas” with the availability of its new leading-edge 8K Ultra-High-Speed HDMI® cable. Officially certified for HDMI 2.1 connectivity from the HDMI Forum, Austere’s HDMI cables are engineered to optimize home theater, 8K gaming and other media experiences. They meet the highest standards of 8K UHD specifications and can support resolutions and refresh rates of 8K@60 and 4K@120 and even up to 10K. Dynamic HDR formats are also supported, and bandwidth capability is increased up to 48Gbps. To authenticate the Ultra-High-Speed Certification, the cable comes with a label that can be scanned by the HDMI Cable Certification app available on the Apple App Store, Google Play Store, and other Android app stores.

Maximum Entertainment Experience When Used with New 8K TVs, Games and More

The unparalleled bandwidth makes Austere Ultra-High-Speed HDMI cables ideal for enjoying the stunning entertainment experience of new 8K video games for both console and PC Gamers, such as Resident Evil Village, and perform to the highest specifications of the new range of HDMI 2.1 TVs, audio/video receivers, gaming consoles and other hardware products from manufacturers such as Yamaha, Acer and LG Electronics. Thanks to HDMI 2.1 specification, users enjoy enhanced gaming and media features, with an unprecedented level of smooth, seamless motion and transitions. These features are also ideal for streaming content to 8K-enabled TVs. The new Austere cables are backward compatible and can be used with the existing install base of HDMI devices.

HDMI Certification

Austere Founder and CEO Deena Ghazarian notes: “The new generation of 8K big-screen TVs and high-performance gaming consoles have breathed tremendous life into the CE and Gaming industries this year, and our retailers are enthusiastically embracing the new hardware and software products to offer their customers the 8K experience this holiday season. Our certified cables, with their gorgeous packaging, are helping retailers by calling attention to the benefits of the 8K revolution in CT and offer a true added-value purchase that will ensure maximum performance and enjoyment from all the new 8K products.”

State-of-the-Art Materials and Precision Engineering for “Future-Ready” Performance

Austere’s 8K Ultra-High-Speed HDMI cable incorporates state-of-the-art materials and engineering to make the most of your home entertainment investment. They are “future-ready,” elevating video and audio signals to a whole new level for today’s—and tomorrow’s—most advanced display devices. To further heighten the entertainment and gaming experience, Austere’s 8K HDMI also includes High-Fidelity eARC technology, which delivers the highest quality streaming audio available, while the Variable Refresh Rate provides smooth performance and virtually eliminates image lag, stutter, and frame tearing.

The Austere 8K HDMI cable is both striking to the eye and built to perform. Its Kevlar-reinforced windings and Austere signature WovenArmor cable, which are demonstrably thinner than most other 8K cable options, combine flexibility and strength, so weaving around a corner never derails the signal. Its pure endurance gold shield contacts create a flawless connection that will last a lifetime. The cable’s elegant aDesign housing is visually stunning, with a purposeful slim design ideal for tight installations. Finally, the LinkFit Connector ensures a perfect connection that will firmly stay in place.

Austere 8K Ultra High Speed HDMI cable is available in 1.5m and 2.5m lengths for $99 and $149, respectively. It, as well as all Austere products, are available now at as well as select national, regional, and global retailers including Abt Electronics,  BrandsMart USA, Conn’s HomePlus, Crutchfield, NFM, PC Richard & Son, Visions Electronics, as well as

To learn more about Austere’s complete line of products, visit Be sure to follow us @BeAustere on Twitter, Facebook and Instagram. #BeAustere

About Austere

Launched in 2019, Austere represents the intersection of flawless, minimalist design and advanced technology to redefine the technology accessories category.

Austere stands apart from all other technology accessories manufacturers with a new generation of products that offer consumers more stylish and better ways to connect both with their electronic devices and each other.

Austere’s commitment to spectacular design and technological superiority extends to everything in its product line, from high-performance power, to cables, to technology.

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