Introducing Austere – a Technology Accessories Brand That Delivers More Than What’s Expected, from Design to Performance

Austere brings sophistication and style to discerning consumers who demand more from the products that connect and power their world.

NEW YORK, NY, June 12, 2019 – With a passion to challenge the status quo in technology accessories, Austere made its debut tonight in New York City. Founded by fashion and consumer technology industry maven Deena Ghazarian, Austere is committed to creating technology accessories with flawless performance inside a design that reflects the impeccable style of the people who own them. 

Austere products, available in early July, include home entertainment audio and video cables, conditioned power, and clean products. Combining sleek and sexy style with unparalleled functionality, all Austere products power and connect people to their devices seamlessly and reliably. Austere is so passionate about being more than expected that it stands behind its home theater, clean and power products with a lifetime guarantee to replace them if they ever break or underperform.

“There is a massive gap in the technology accessories category, where the choice is either ubiquitous products that easily break and underperform or overly extravagant, antiquated accessories,” said Ghazarian, Austere Founder and CEO. “At Austere, we’re equally passionate about performance and style and believe there’s a tremendous need in the accessories market for accessible products where these ideologies intersect. That’s why we’ve created Austere, from the packaging to the in-store displays to the products themselves, with intentional design and minimalistic style that deliver spectacular performance.” 

New Generation of Technology Accessories Delivers Design and Performance

Austere products offer the style and performance that the most discerning customers want for their equally impressive electronic devices. An emphasis on reflecting owners’ styles and complementing the sleek devices they already own, as well as providing exceptional performance, sets Austere apart from the aggressively masculine and dated accessories of the past.

Everything about Austere’s products, from the substantial, eco-friendly packaging to the opulent-yet-minimalistic style, challenges conventional notions about technology accessories. With its focus on total reliability and intentional design, Austere will become an essential part of its customers everyday lives – with the assurance that its products will work flawlessly, as expected, every time.


The Austere Collection

Home Theater Audio and Video accessories

III Series HDMI 2.0 Cables (1.5m / 2.5m / 5.0m, $49.99 / $69.99 / $129.99) with HDMI 2.0b, 4K HDR, 15𝝻in pure hard-gold contacts, with 24K gold-plated contact shields and aDesign precision connector housing and WovenArmor cable, lifetime guarantee

V Series HDMI 2.0 Cables (1.5m / 2.5m / 5.0m, $79.99 / $99.99 / $149.99), features HDMI 2.0b, 4K HDR, 30𝝻in hard-gold contacts, 24K gold-plated contact shield, aDesign precision connector housing, silver conductor, WovenArmor cable and LinkFit locking connector, lifetime guarantee

V Series Optical Audio (2m, $39.99), employs 24K endurance gold-plated, aDesign precision connector LinkFit housing. Precision-polished termination for digital audio accuracy, braided WovenArmor cable, and superior durability from over-molded strain relief and metal retention hardware, lifetime guarantee

V Series Audio Interconnect (2m, $69.99), offers 24K endurance gold-plated aDesign precision connector housing, LinkFit secure connection. Superior durability from over-molded strain relief and metal retention hardware soft-touch high-flex cable, lifetime guarantee

 V Series Speaker Cable and Speaker Cable Adapters (14-gauge 100’ $149.99, 12-gauge 100’ $199.99), boasts fine-stranded 100% pure OFC, soft-touch high-flex cable, durable jacket for smooth wire routing. Four banana adapters are included, and additional adapters are sold separately ($29.99), lifetime guarantee

V Series Subwoofer Cable (5.0m, $79.99) features 24K endurance gold-plated aDesign precision connector housing, LinkFit secure connection. Superior durability from over-molded strain relief and metal retention hardware, SoftTouch high-flex cable, lifetime guarantee


Power and Protect

V Series Power and Protect 6- and 8-outlet models ($129.99, $149.99) dedicated 4K joules surge, flameless MOV protection, with 12A circuit breaker + LED indicators for power, ground and protected, expansive SmartFit, PureFiltration, aDesign all-aluminum enclosure, Omniport USB, and WovenArmor power cable, lifetime guarantee, component guarantee

VII Series Power and Protect 6- and 8-outlet models ($179.99, $199.99)
Dedicated 4K joules surge, flameless MOV protection, 12A circuit breaker + LED indicators for power, ground and protected expansive SmartFit, isolated PureFiltration, aDesign all-aluminum enclosure, Omniport USB w/45W USBC PD, WovenArmor power cable, lifetime guarantee, component guarantee


Clean and Protect™  

III Series Clean and Protect™ Screen Cleaner (200ml, $19.99)
Mild cleaning solution, anti-bacterial, static-free, scent-free, chemical free, allergen-free spray. Easy-trigger pump sprayer and double-sided cleaning & polishing cloth.                                     

The Austere collection will be available on and select national, regional and global retailers starting this July. Be sure to follow us @BeAustere on Twitter, Facebook and Instagram and use #BeAustere.


About Austere
Launched in 2019, Austere is a unique technology accessories brand committed to spectacularly designed, technologically superior products to power and connect your life. From high-performance power, cable and clean products, Austere represents the intersection of flawless, minimalist design and advanced technology to redefine technology accessories. Austere stands apart from all other technology accessories manufacturers for its commitment to designing a new generation of products that offer consumers more stylish and better ways to connect both with their electronic devices and each other.

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