Erikson Multimedia Announces Exclusive Distribution Partnership with Austere

Erikson Multimedia, an Exertis | JAM business, has announced a partnership with Austere, a technology accessories company that focuses on both function and design. Under the agreement, Erikson Multimedia will be the exclusive distributor in Canada for all Austere products including home theatre cables, power surge protection, and Clean & Protect.

We spoke to Austere founder and CEO Deena Ghazarian three years ago when the brand officially launched in 2019, where she discussed the hole she saw in the market for home theatre accessories that both perform well, are durable and well-made, and look attractive in the living room, home office, or wherever they are used.

Austere V Series Power

Even the packaging, for example, is designed to stand out on a retail store floor. The products include small but noticeable design features that make a difference, such as extra spacing between ports on the V Series Power and Protect power bars and woven material on the cables. WiFi HiFi’s David Susilo reviewed the Austere HDMI cable when it first launched and found that it night not passed all his objective, measurable bandwidth checks, but compared opening the package to opening a premium product like an Apple Watch. “I highly recommend these,” he wrote. Susilo also named the Austere VII on-wall surge protector and power conditioner as one of his best purchases in 2022.

“Austere’s line of future-ready and technologically superior products are both a welcome and natural addition to our portfolio of high-performance consumer products,” says Jocelyn Rowcliffe, Director of Merchandising at Erikson Multimedia. “Their technology accessories provide outstanding synergy with our existing catalogue, and as a result this exciting partnership will lead to a great future for all parties involved.”

Austere cable in computer

“We are thrilled to partner with Erikson Multimedia,” adds Ghazarian, CEO of Austere. “Their long-standing reputation as leaders in the distribution of high-performance consumer electronics is ideal to accelerate Austere’s growth throughout Canada. Our mutual commitment to retail product training and marketing will allow customers to maximize the technology in their hardware, with the perfect pairing of accessories.”

Austere products are available in Canada now. Contact Erikson Multimedia for more information.

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