Austere Expands Sales Footprint of Its Critically-Acclaimed Home Theater Accessories with O'Rourke Sales Company Partnership

PORTLAND, OR, October 23, 2020 – Austere and O’Rourke Sales Company, a national wholesale distributor with more than 55 years of distribution expertise in consumer electronics, today announced that they are partnering to expand Austere’s sales footprint. O’Rourke Sales Company will provide Austere home theater cables, power and clean to its most discriminating customers who demand the highest performance and appreciate exquisite design for all of their home theater products and accessories.

The performance of any component is amplified or limited by the cable connecting sources to hardware. Austere uniquely offers the performance that the most discerning customers want for their equally impressive electronic devices. An emphasis on reflecting owners’ styles and complementing the sleek devices they already own, as well as providing elite performance, sets Austere apart from the aggressively masculine and dated accessories.

“Being partners with O’Rourke to provide accessories to their home theater solutions is exceptional validation for Austere and enables us to reach more US customers,” said Deena Ghazarian, Austere Founder & CEO. “Our shared dedication to home theater excellence combined with the partnership with O’Rourke means even more discerning home theater customers can experience how Austere is More Than Expected."

“Austere is a perfect complement for O’Rourke’s premium flat panel and home theater business. We constantly strive to provide our customers with “Best In Class” products and brands and Austere checks all the boxes,” said Tracy Locke, Vice President of CE for O’Rourke.  “We believe that this partnership will be a great opportunity for us to provide exceptional home theater accessories that will deliver exceptional performance.”

About Austere

Launched in 2019, Austere is a unique technology accessories brand committed to spectacularly designed, technologically superior products to power and connect your life. From high-performance power, cable and clean products, Austere represents the intersection of flawless, minimalist design and advanced technology to redefine technology accessories. Austere stands apart from all other technology accessories manufacturers for its commitment to designing a new generation of products that offer consumers more stylish and better ways to connect both with their electronics devices and each other.

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About O’Rourke

O’Rourke Sales Company (OSC) is a leading distributor of appliances, consumer electronics, outdoor living, computers, gaming and professional audio/video equipment. With more than five decades of experience in the industry, O’Rourke has coast-to-coast distribution and works with retail and rental independent, regional and national resellers throughout the U.S.  OSC also services the premium and incentive channel, e-commerce and the military exchanges.

For more information please contact: Tracy Locke, VP of CE,