Business Insider: Austere Launches Brand and Line of Stylish Audio/Video Accessories

Austere, a unique technology accessories brand, launched today in New York and unveiled their line of stylish home entertainment audio and video accessories and cleaning products. Austere is taking steps to break away from the status quo of thoughtless add-on accessories, and the brand’s goal to provide consumers better ways to connect with their electronic devices is complemented by Austere’s reliable, high-performance technology and sleek, minimalist design.

“There is a massive gap in the technology accessories category, where the choice is either ubiquitous products that easily break and underperform or overly extravagant, antiquated accessories,” said Deena Ghazarian, Austere Founder and CEO in a recent statement. “At Austere, we’re equally passionate about performance and style and believe there’s a tremendous need in the accessories market for accessible products where these ideologies intersect. That’s why we’ve created Austere, from the packaging to the in-store displays to the products themselves, with intentional design and minimalist style that deliver spectacular performance.”

Austere’s intentionally designed style and performance offers retailers an upscale delivery with its substantial, reusable packaging and opulent-yet-minimalist style.

Austere Collection products announced at the launch include:

Audio/Video

  • III Series HDMI 2.0 Cables (1.5m / 2.5m / 5.0m, $49.99 / $69.99 / $129.99) with HDMI 2.0b, 4K HDR, 15𝝻in pure hard-gold contacts, with 24K gold-plated contact shields and aDesign precision connector housing and WovenArmor cable, lifetime guarantee
  • V Series HDMI 2.0 Cables (1.5m / 2.5m / 5.0m, $79.99 / $99.99 / $149.99), features HDMI 2.0b, 4K HDR, 30𝝻in hard-gold contacts, 24K gold-plated contact shield, aDesign precision connector housing, silver conductor, WovenArmor cable and LinkFit locking connector, lifetime guarantee
  • V Series Optical Audio (2m, $39.99), employs 24K endurance gold-plated, aDesign precision connector LinkFit housing. Precision-polished termination for digital audio accuracy, braided WovenArmor cable, and superior durability from over-molded strain relief and metal retention hardware, lifetime guarantee
  • V Series Audio Interconnect (2m, $69.99), offers 24K endurance gold-plated aDesign precision connector housing, LinkFit secure connection. Superior durability from over-molded strain relief and metal retention hardware soft-touch high-flex cable, lifetime guarantee
  • V Series Speaker Cable and Speaker Cable Adapters (14-gauge 100’ $149.99, 12-gauge 100’ $199.99), boasts fine-stranded 100% pure OFC, soft-touch high-flex cable, durable jacket for smooth wire routing. Four banana adapters are included, and additional adapters are sold separately ($29.99), lifetime guarantee
  • V Series Subwoofer Cable (5.0m, $79.99) features 24K endurance gold-plated aDesign precision connector housing, LinkFit secure connection. Superior durability from over-molded strain relief and metal retention hardware, SoftTouch high-flex cable, lifetime guarantee

Power and Protect

  • V Series Power and Protect 6- and 8-outlet models ($129.99, $149.99) dedicated 4K joules surge, flameless MOV protection, with 12A circuit breaker + LED indicators for power, ground and protected, expansive SmartFit, PureFiltration, aDesign all-aluminum enclosure, Omniport USB, and WovenArmor power cable, lifetime guarantee, component guarantee
  • VII Series Power and Protect 6- and 8-outlet models ($179.99, $199.99) Dedicated 4K joules surge, flameless MOV protection, 12A circuit breaker + LED indicators for power, ground and protected expansive SmartFit, isolated PureFiltration, aDesign all-aluminum enclosure, Omniport USB w/45W USBC PD, WovenArmor power cable, lifetime guarantee, component guarantee

Clean and Protect™

  • III Series Clean and Protect™ Screen Cleaner (200ml, $19.99) Mild cleaning solution, anti-bacterial, static-free, scent-free, chemical free, allergen-free spray. Easy-trigger pump sprayer and double-sided cleaning & polishing cloth.

Austere products are available in early July from the Austere website and its regional, national and global retail partners. All products are backed by a lifetime replacement guarantee if they should ever break down or underperform.

Article link: https://markets.businessinsider.com/news/stocks/introducing-austere-a-technology-accessories-brand-that-delivers-more-than-what-s-expected-from-design-to-performance-1028278153