So, What is 4K?

Cardi B asked the Twitterverse this a few weeks back and we thought we’d help her – and you – understand the hype around 4K. Since HD became mainstream, TV images continue to get better and better. And those amazing, gorgeous HDTVs come with terms 8K, 4K, 1080p, and UHD, just to name a few. Confused? You’re not alone.

Today we are going to break down 4K, one of the most common specs for new HDTVs.

4K refers to your TV’s video resolution. Screens are made up of tiny dots called pixels and the more pixels you have, the higher the resolution. A typical 4K screen is 3,840 horizontal pixels by 2,160 vertical pixels. This is four times the pixel density of HD TVs.

Ok now you may be thinking, great I have more pixels, what does that get me?   

Better resolution means improved image clarity and sharpness. Everything becomes much more detailed. Then, when you pair your 4K TV with a Premium Certified HDMI cable you unlock the power of 4K High Dynamic Range (HDR).

4K HDR presents brighter more vivid images with greater contrast and a wider array of colors, so it looks pretty darn close to real life, including every wrinkle, skin tone, ocean-blue water, vivid stars…you get it. It looks like your world.